Glimmers

Glimmers is an online store that sells items to help bring joy and ‘glimmers’ of positivity to its customers. Glimmers required the design of a set of characters who will act as the brand’s mascots, appearing in regular animated social posts to champion the company’s positive message and promote the online shop. Character poses and expressions act as a blueprint for animators to follow, in order to ensure the characters’ unique personalities are retained once they’re in motion.

Along with character illustrations, we also created a series of illustrated elements to be used throughout Glimmers’ branded material in order to support brand consistency.