Katie’s Cakes
Overview
Katie’s Cakes is an independent baker based in South Wales. The company required a fresh logo design that incorporates illustrative flourishes, while remaining clean and minimal.
A set of illustrations representing the company’s ingredients, themes and products was created to boost the brand. These can be added to social media images, digital promotions or printed menus/notes to customers, to help give a unique, consistent and playful look and feel to the brand.
Outputs
New logo design
A versatile set of brand illustrations
Materials, tools and software used: Procreate, Adobe Creative Cloud, pen and ink
